Veloce Retail: Omnichannel Chatbot for Automated Cart Recovery
The Challenge
Milan-based e-commerce brand Veloce Retail Group struggled with cart abandonment, losing potential customers who dropped off during checkout due to unanswered questions about shipping times or refund policies.
The Engineering Solution
Webx Horizon deployed our Enterprise AI Chatbot Development Packages:
1. Omnichannel Integration: We built a single, unified chatbot connected to both their e-commerce storefront and the official WhatsApp Business API, keeping customer conversations synced.
2. Automated Cart Recovery: When a customer abandoned their cart, the system triggered a friendly WhatsApp message containing a direct checkout link and a chat assistant to answer any questions instantly.
3. Asynchronous API Processing: Database queries and checkout checks were processed in the background, ensuring that the chat widget did not delay initial storefront load times.
The Results
* Storefront Mobile Load Speed: The lightweight chat widget kept initial page loads fast at 0.35 seconds.
* Cart Recovery Rate: Recovered 28% of abandoned shopping carts automatically.
* Sales Conversions: Instant customer support and cart recovery help the brand secure a 112% increase in sales conversions.