Svea Design: Scandinavian DTC Storefront Optimization and A/B Testing
The Challenge
Stockholm-based premium furniture brand Svea Design AB wanted to increase sales conversions on their e-commerce storefront. Their existing site had decent traffic but struggled to convert visitors on mobile devices, with many users abandoning product pages without adding items to their carts.
The Engineering Solution
Webx Horizon designed a custom conversion rate optimization package to optimize their mobile user experience:
1. Behavioral Heatmap Audits: We used heatmap tracking tools to identify that mobile users were missing primary "Add to Cart" buttons, which loaded below the fold on standard smartphone viewports.
2. Dynamic Product Layout: We redesigned product pages to display product configurators and CTA buttons prominently above the fold.
3. Structured A/B Testing: We ran a rigorous split-test to verify that our viewport-first checkout designs produced a statistically significant lift in purchases before deploying the updates site-wide.
The Results
* Lighthouse Performance Score: Improved from 44 to 96/100 on mobile devices.
* Initial Page Load Speed: The optimized product pages loaded in a fast 0.35 seconds.
* Store Sales Conversions: The redesigned mobile layouts helped the brand secure a 140% increase in sales conversions.