Nordic Loom: Custom Checkout Funnels for an Eco-Luxury DTC Retailer
The Challenge
Stockholm-based DTC brand Nordic Loom AB operated a standard template-based storefront that loaded slowly on mobile networks, especially during seasonal product drops. Heavy image assets and code scripts dragged page loads down, contributing to high cart abandonment rates.
The Engineering Solution
Webx Horizon engineered a custom conversion funnel development services package [1]:
1. Decoupled Storefront Frontend: We designed a custom Next.js frontend that communicates with the Shopify backend via the Shopify Storefront API. This kept Shopify's secure checkout intact while giving us full control over the visual design and speed.
2. Explicit Image Optimization: We configured image assets to load responsively based on device size, with non-critical elements deferred to keep page loads fast.
3. Optimized Checkout State: We implemented client-side state management using React to ensure payment verification occurred instantly without page redirects.
The Results
* Lighthouse Performance Score: Improved from 41 to 96/100 on mobile devices.
* Initial Page Load Speed: The secure patient portal loaded in a fast 0.35 seconds.
* Direct Bookings Conversion: The reliable, responsive booking experience helped the brand secure a 140% increase in verified patient bookings [1].