Sora Retail: Keeping E-commerce Speeds Fast with Monthly Optimization Plans
The Challenge
Tokyo-based e-commerce brand Sora Retail suffered from slow loading speeds on their product pages as they added new inventory and tracking scripts over time. The slower speeds increased checkout friction and led to a noticeable drop in customer retention.
The Engineering Solution
Webx Horizon implemented our Enterprise Website Maintenance Package:
1. Monthly Performance Audits: We audited the website monthly using Lighthouse telemetry, compressing new images and cleaning up non-essential scripts.
2. Managed API Optimization: Our team updated and tested the Shopify API integration monthly, ensuring checkout data flowed quickly.
3. Core Web Vitals Optimization: We optimized layout assets regularly, preventing cumulative shifts and ensuring fast response times on mobile devices.
The Results
* Mobile Load Speed: Maintained a fast initial load speed of 0.31 seconds.
* Cart Abandonment: Reduced by 26% due to faster checkout transitions.
* Customer Retention: The reliable and fast shopping experience helped the brand secure a 112% increase in repeat customer purchases.